Celebrating 42 years, “Reggae Ambassadors” THIRD WORLD is one of the longest-lived reggae bands of all time, and one of Jamaica’s most consistently popular crossover acts among international audiences. Mixing in elements of R&B, funk, pop, and rock and, later on, dancehall and rap, Third World’s style has been described as “reggae-fusion.”
With ten Grammy nominations and a catalog of charted smash hits (including “Now That We Found Love,” ”96 Degrees in the Shade,” and “Try Jah Love”) spanning over four decades, sold-out tours, a vibrant and loyal fan base, and inspirational messages, one may wonder, “Where did it all begin? What gives Third World the staying power so rare in the music industry?” Third World is more than just one of the top reggae bands of all time, it is an institution that stands for producing and performing music that, while holding firm to the cultural and ancestral roots of its members, still pushes forward the cutting edge of music worldwide.
Third World has performed to thousands of music fans on six of the seven continents. TW toured and recorded with the late, great Bob Marley, including opening for Marley’s first world tour in 1978; TW recorded and toured with master blaster Stevie Wonder, who produced two of their albums in the ’80s released with CBS; they toured America with legendary guitarist Santana; opened for the Jackson 5’s first concert in Jamaica; and shared stages throughout the world with Bono of U2, Sting, The Police, Whitney Houston, Wyclef Jean, Lauryn Hill, Jimmy Buffett, Eric Clapton, Marc Anthony, and more.
Third World’s hit songs have reached top 40 on the Billboard charts in the U.S., UK, Europe, and Japan and received a platinum award in Japan. In 1986, Third World received the United Nations Peace Medal for their contribution of music and their lyrical prose. They performed on the MTV Amnesty International Concert at a sold-out Giant Stadium in 1986; performed at the Rose Bowl with Quincy Jones; with Stevie Wonder & Michael Jackson; at Carnegie Hall, Madison Square Garden, and the Welcome Home Nelson Mandela concert in 1990; and have been featured at major sporting events, including Lord’s Cricket Ground in the UK in 2000, and the Opening Ceremony for Cricket World Cup in 2007. TW has entertained millions over the television with performances on The Tonight Show with Jay Leno, Late Night with David Letterman, Arsenio Hall Show, Soul Train, Top of the Pops, Shirley Bassey Show, and more