In 1919, a virtual who’s who of Los Angeles cultural and civic life galvanized around a project to build the first urban open-air performing arts venue in the nation. Aiming to put Los Angeles on the map, these impresarios, musicians, real estate moguls, Theosophists, “professional men” of various backgrounds, and others brought their own ideas and agendas for the venue and how it could serve Los Angeles’ vast and growing communities.

Currently on view at the Hollywood Bowl Museum, Building the Bowl: From Dream to Destination focuses on six of the central founding figures of the Hollywood Bowl—Christine Wetherill Stevenson, Dr. T. Perceval Gerson, Charles E. Toberman, Artie Mason Carter, Frederick W. Blanchard, and Florence M. Irish—each of whom played a distinctive role in its history.

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The Civic-Minded Physician

Also hailing from Philadelphia, Theodore Perceval Gerson (1872–1960) became vice president to Stevenson’s president when the Theatre Arts Alliance was established in May 1919. Less than a year later, he negotiated the buyout of Stevenson’s interest in Daisy Dell and helped reincorporate the nascent organization as the Community Park and Art Association. Gerson, a progressive reformer, would often butt heads with the more business-minded members of the various boards that controlled the Bowl.

The Music Evangelist

A music teacher originally from Missouri, Artie Mason Carter (1881–1967) discovered her “true calling” at the Hollywood Community Sing, which she expanded to 900 members and then looked for a venue where it could perform. She recruited the newly founded Los Angeles Philharmonic Orchestra for her mission, and on March 21, 1921, both groups came together to give birth to the Hollywood Bowl.

Carter became secretary of the Community Park and Art Association and helped program four seasons of the Los Angeles Philharmonic’s “Symphonies Under the Stars” concert series. She resigned in 1926 due to tensions with the other members of the board.

The First President of the Bowl

The owner of the Fitzgerald & Blanchard Music Company, which sold sheet music and instruments, Frederick W. Blanchard (1864–1928) was a popular figure in Los Angeles’ burgeoning music scene. He was also a natural choice to be the first president of the Community Park and Art Association, the successor to the Theatre Arts Alliance, which ran the Bowl. With Artie Mason Carter as secretary, he helped raise money through “penny-a-day” banks and was essential in recruiting Dr. Alfred “Papa” Hertz, a German-born conductor who had spent 13 seasons at the Metropolitan Opera, to lead the first “Symphonies Under the Stars” series.

The Bowl Field Marshal

With energy like “the sun rising over the Earth,” Florence M. Irish (1889–1971) organized Los Angeles Philharmonic concerts at the Bowl and downtown, overseeing marketing, operations, and groundskeeping from 1926 to 1944. The Southern California Military Bureau Chief of the Red Cross (a position traditionally occupied by a military officer), Irish led an “army” of volunteers dedicated to receiving donations and selling tickets in support of the LA Phil and the Hollywood Bowl.

The Real Estate Mogul

A self-made man, Charles E. Toberman (1880–1981) arrived in Los Angeles in 1902 with hardly a penny to his name and rose to the top of Southern California’s real estate business by the 1920s. He has been called “the Father of Hollywood” for his role in developing landmarks such as Grauman’s Chinese Theatre, the Hollywood Masonic Temple, and the Roosevelt Hotel. Ironically, he also used his real estate savvy to protect the Bowl from fellow developers, particularly during its early years.

A music lover with a pragmatic streak, he served as president of the Hollywood Bowl Association from 1934 to 1951 and advocated for an omnivorous range of performances at the Bowl, from grand opera to popular acts.

Building the Bowl: From Dream to Destination 

On view through December 2027

Tuesday–Friday: 10am–showtime 
Saturday–Monday: 4 hours before showtime