THE HOLLYWOOD BOWL AND LYFT ANNOUNCE
LYFT BECOMES THE VENUE'S FIRST OFFICIAL
(Los Angeles, June 11, 2018) - The Hollywood Bowl, stage to the most iconic live music performances in the world and summer home of the Los Angeles Philharmonic, has announced its partnership with on-demand transportation service Lyft. With this pairing, Lyft becomes the official rideshare partner of the Hollywood Bowl, marking the first of its kind for the legendary venue.
The five-year partnership begins in the Hollywood Bowl's 2018 summer season.
"Providing a safe and convenient way for our patrons to get to and from events at the Hollywood Bowl is very important to us," said LA Phil CEO Simon Woods. "Lyft is very invested in providing a first-class service, and we look forward to working with their team to make the operation on the ground as seamless as possible for our customers. We very much welcome this partnership."
Additionally, Lyft will sponsor a number of concerts for Live Nation-Hewitt Silva, the exclusive promoter of concerts at the Bowl outside the Los Angeles Philharmonic.
It is estimated that more than one million people attend events at the Hollywood Bowl during a season.
As part of the alliance, Lyft ambassadors will be present at the end of each Hollywood Bowl performance to assist passengers in connecting with their drivers. Lyft ambassadors will also inform their drivers on proper routes to take, as well as the designated drop-off location at the Bowl. And, starting with the Hollywood Bowl's Opening Night on June 16, a Lyft Lounge will be on site, adjacent to the rideshare pick-up / drop-off area in Lot B, to provide comfortable seating and charging stations for passengers while they wait for their Lyft drivers.
Lyft will also support the LA Phil's education initiatives by providing credits to support YOLA students and families, music teachers, and national initiatives.
"We are excited to be the official rideshare of the Hollywood Bowl, one of our most visited destinations in Los Angeles," said Lyft Los Angeles General Manager Allen Narcisse. "Now, drivers have a seamless process for dropping off at the venue, and passengers have a reliable and responsible ride, so they can enjoy the experience."
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people's lives with the world's best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the U.S. population as well as Ontario, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities. For more information, visit: www.lyft.com.
About the Los Angeles Philharmonic Association
The Los Angeles Philharmonic Association, under the vibrant leadership of Music Director & Artistic Director Gustavo Dudamel, presents an inspiring array of music from all genres - orchestral, chamber and Baroque music, organ and celebrity recitals, new music, jazz, world music and pop - at two of L.A.'s iconic venues, Walt Disney Concert Hall (www.laphil.com) and the Hollywood Bowl (www.hollywoodbowl.com). The LA Phil's season extends from September through June at Walt Disney Concert Hall and throughout the summer at the Hollywood Bowl. With the preeminent Los Angeles Philharmonic at the foundation of its offerings, the LA Phil aims to enrich and transform lives through music, with a robust mix of artistic, education and community programs.
About the Hollywood Bowl
One of the largest natural amphitheaters in the world, with a seating capacity of nearly 18,000, the Hollywood Bowl has been the summer home of the Los Angeles Philharmonic since its official opening in 1922 and plays host to the finest artists from all genres of music, offering something for everyone. It remains one of the best deals anywhere in Los Angeles; to this day, $1 buys a seat at the top of the Bowl for many classical and jazz performances. In February 2018, the Hollywood Bowl was named Best Major Outdoor Concert Venue for the 14th year in a row at the 29th Annual Pollstar Awards and was awarded the Top Amphitheater prize at the 2017 Billboard Touring Awards. For millions of music lovers across Southern California, the Hollywood Bowl is synonymous with summer.
For the LA Phil: Sophie Jefferies, 213 972 3422, firstname.lastname@example.org
Lisa White, 213 972 3408, email@example.com
For Lyft: Konnect Agency, 213 988 8344, Lyft@konnectagency.com